Le troisième jeudi de novembre
Bright, joyful and unmistakably French. Beaujolais Nouveau captures the first taste of the year's harvest—and turns its arrival into an occasion.
Discover the tradition ↓
2026Gamay Noir
Beaujolais, France
01 — The story
Beaujolais Nouveau is the first wine released from each new vintage. Made quickly from freshly harvested Gamay grapes, it is bottled only weeks after picking—vivid, fruit-forward and intended to be enjoyed young.
What began as a local tradition among growers became a worldwide ritual. At midnight on the third Thursday of November, the cry goes up—Le Beaujolais Nouveau est arrivé!
Gamay Noir has thin, delicate purple-black skins and grows in compact, cylindrical bunches. Early-ripening and naturally expressive, it creates supple, refreshing wines with bright cherry, raspberry and wild-strawberry flavours, gentle tannins and occasional floral or spicy notes.
Beaujolais Nouveau was first commercialised in 1951, giving growers a way to share the young wine soon after harvest. After years of changing release dates, a 1985 decree fixed its sale to the third Thursday of November—creating the annual midnight celebration recognised around the world.
A historic winegrowing region north of Lyon, Beaujolais is a landscape of sunlit slopes and varied soils. Granite, sand and clay-limestone give Gamay different expressions, from light and exuberantly fruity to structured, floral and complex. Its red wines are made almost entirely from Gamay.
From the founder
“Whenever I think of Beaujolais Day, I remember my days as a restaurant manager, when the first bottles of Beaujolais Nouveau were eagerly anticipated. I have always appreciated the way food and wine can bring people together, and Beaujolais Nouveau Day was about much more than the arrival of a young French wine. It was an occasion filled with conversation, excitement and celebration. That sense of occasion has stayed with me and inspired this collection of apparel and wall art, created to capture a little of the colour, humour and convivial spirit of the third Thursday in November.”
The apparel collection
Original Beaujolais Nouveau designs inspired by French wine labels, Gamay grapes and the joyful arrival of the new vintage.
This design combines old-world French character with an elegant decorative aesthetic that works beautifully for celebrations, wine events, tastings and gatherings marking the 2026 release.
This text-based design says "Freshly Fermented and Highly Dramatic", just like the wine.
Celebrate the arrival of Beaujolais Nouveau 2026 and the festive spirit surrounding the annual release of this famous young wine with this classic design featuring a bunch of grapes. Ideal for wine enthusiasts, Beaujolais lovers, Francophiles, vineyard visitors, wine tasting groups, and anyone looking forward to Beaujolais Nouveau Day
This design features a raccoon sitting in an autumnal setting in the middle of a Parisian street with a bottle of red wine by its side and a glass of red wine between its paws.
Typographical ornate French label style design
This design is a sophisticated choice for Beaujolais Nouveau enthusiasts, Gamay wine fans, Francophiles, sommeliers, wine collectors, and anyone who looks forward to celebrating the new Beaujolais vintage each November.
The wall art collection
The framed room images shown here are mockups for demonstration purposes only. Selected designs are available on Redbubble in a variety of wall art formats, including posters, art prints, photographic prints, mounted prints and canvas prints. Explore playful cat, dog and raccoon café scenes alongside vintage French wine illustrations and detailed Beaujolais poster artwork.
A Vintage-style illustration of an outdoor French cafe scene with a prominent view of a glass and a bottle of wine on a sidewalk table.
This design features intricate French engraving details, delicate grapevines, grape clusters, curling leaves, and ornamental flourishes inspired by antique French wine labels, apothecary packaging, and 19th-century Parisian advertisements.
A vintage-style wine illustration with a wine bottle, grapes, and a grapevine on a parchment-like background.
Vintage poster styling, distressed details, and the traditional phrase “Le Beaujolais Nouveau est arrivé!” make this humorous raccoon-centric autumnal poster design a fun choice for wine lovers, cute raccoon enthusiasts, and Francophiles.
This sophisticated feline is enjoying the French café life, wearing a classic beret and neckerchief, with a glass of red wine amid the rich autumn colours of a charming French street.
Celebrate the arrival of Beaujolais Nouveau 2026 with a sophisticated canine enjoying the French café life. Vintage poster styling makes this a fun choice for wine lovers, dog enthusiasts, and Francophiles.
Beaujolais Nouveau Day
Around the world, corks are pulled and glasses are raised to a wine that asks for no ceremony—only good company and a little joie de vivre.
02 — In the glass
Juicy red cherry, raspberry and wild strawberry.
Soft violet notes with a lively, youthful perfume.
Light-bodied, exuberant and made for sharing.